About Us
At Always Outside, we believe fandom is more than just cheering from the sidelines—it’s part of who you are. From the tailgate to the dive bar, and even the living room couch, we’re here to outfit the die-hard fans who live and breathe their team’s colors. Our fan merch blends passion with personality, giving you gear that feels as good as it looks—no matter where game day takes you.
Our Story
Always Outside Performance Goods was born from a love of sports, community, and the shared moments that bring fans together. What started as a few custom t-shirts for friends quickly grew into a full-blown operation, fueled by the energy of game day and the desire to create something unique.
We set out to make fan gear for everyday wear—for when you take the jersey off but still want to rep your team in style. Whether you're grilling at the tailgate, clinking glasses at your favorite dive bar, or pacing nervously in the living room, we’ve got you covered with designs that celebrate the fan lifestyle in all its glory.
How We Do Things
Every product you see in our store is designed, screen printed, packaged, and shipped by us—right out of our garage, where the game is always on in the background. This hands-on approach ensures every piece is crafted with care and attention to detail, from the first sketch to the final shipment. It’s fan-made merch, created by fans, for fans.
Game Day, Every Day
We’re more than just a brand—we’re a community of fans who love to celebrate, cheer, and share the highs and lows of game day. Come join us at the tailgate—we’ll save you a beer. Or shop our collection and bring the Always Outside vibe wherever you go.